In the interest of brevity, I will highlight only three of them here. The first is when the famed M&Ms candy characters meet Santa Claus. Together, they say, “He does exist.” Thereafter, they faint; after which Santa says, “They do exist.” And thereafter, he faints as well.
The second is when an assemblage of bell-ringing Hershey’s Kisses chocolate drops performs “We Wish You A Merry Christmas”.
And the third is when the viewer hears “O Christmas Tree, O Christmas Tree” playing against a simple visual backdrop of a single palm tree decorated in Christmas lights silhouetted against a tropical night time sky.
Why do these and similar commercials re-appear year after year with consistent regularity on television during the Christmas season? Because they are undeniably effective in that they resonate with the audience making their message timeless! They do not need to be updated or altered in any way. Their message is clear and they are as effective today as when they were first produced.
Of course, the exact same thing is true of the actual Christmas story itself, without which three would be no such commercials. For Christmas itself also reappears every year with consistent regularity. And no wonder; for it never gets old. It never goes out of style.
Why is this? There are many reasons perhaps. But above all, it is because the message of Christmas resonates with all of us. No matter our circumstance, somewhere deep within our souls, the message of Christmas strikes a responsive chord! It does this for all people in all times and in all places, never losing its meaning and/or its relevance!
So, my friend, rejoice! As always, Christmas is here again. And “the old, old story of how a Savior came from Glory” is as new and refreshing this year as it ever was. As the Scriptures say…
“4But when the right time came, God sent his Son, born of a woman, subject to the law. 5God sent him to buy freedom for us who were slaves to the law, so that he could adopt us as his very own children. 6And because we are his children, God has sent the Spirit of his Son into our hearts, prompting us to call out, ‘Abba, Father.’ 7Now you are no longer a slave but God’s own child. And since you are his child, God has made you his heir.”
For this reason, as always, the message of Christmas is well worth repeating!
HYMN LYRICS SOURCE: