Per their article...
“Advertising your brand to a high level depends on a few important factors and one of which is the slogan/tagline you choose. The most popular companies in the world have advertising slogans that are well known and instantly recognizable. Let’s take a look at the top 50 and how they make an impact. Is your favorite on the list?”
They then go on to list their selections. For the sake of brevity, I will only list a few of the ones that I particularly remember…
-KFC – It’s Finger Lickin’ Good!
-Nike – Just Do It
-Gillette – The Best A Man Can Get
-Subway – Eat Fresh
-Apple – Think Different
-Crest Toothpaste – Look Ma, No Cavities
-Skittles – Taste The Rainbow
-Camel – I’d Walk A Mile For A Camel
-The US Army – Be All You Can Be
-Rice Krispies – Snap! Crackle! Pop!
-Burger King – Have It Your Way
-Energizer – It Keeps Going, And Going, And Going
-L’Oreal – Because You’re Worth It
-Kellogg’s Frosties – They’re Grrrrreat
-Maxwell House – Good To The Last Drop
-Hallmark – When You Care Enough To Send The Very Best
-Yellow-pages – Let Your Fingers Do The Talking
-Snickers – You’re Not You When You’re Hungry
-LG – Life’s Good
-Levis – Quality Never Goes Out Of Style
-Red Bull – It Gives You Wiiings
-Lay’s – Betcha Can’t Eat Just One
Of course, this list is debatable. For instance, one can only ponder why Wendy’s “Where’s the Beef?” did not make the list! Not to mention “Got Milk?”, “Breakfast of Champions”, “Like a Good Neighbor…”, “You’re In Good Hands”, “The Quicker Picker Upper”, “Please Don't Squeeze the Charmin”, “Fly the Friendly Skies”, “Can You Hear Me Now?”, “Don’t Leave Home Without It”, “We Try Harder”, or any one of a hundred others…
But their point is still well-made. They conclude their listing with these words…
“Advertising slogans are really important for your brand and these top 50 are an example of the companies who have got it right. It’s vital that you stay in the head of your customers and a catchy slogan is just the way to do it. Whatever it is that you offer, show what the company stands for plus a little bit of personality by choosing an awesome slogan.”
I share all of this because I heard a new advertising slogan for the first time this week. It was a commercial by Edward Jones Investments that showed a couple doing all sorts of fun and/or significant things, each one ending with one of the two of them saying, “I’m so glad we did this!” As they settle down, buy a home, and have children, the commercial ends with them having just met with their financial planner and earnestly proclaiming “We’re so glad we did this!”
I immediately adopted this newfound slogan and personalized it. On at least a dozen occasions this week, I have said to my precious wife that I was so glad we did what we just did. Whether it was after having just worked out, having just walked, having just cut the grass, having just washed the car, having just cleaned the house, having just washed the dirty laundry, having just gotten the dreaded grocery trip over with, etc…, the feeling was always the same.
Let’s face it. Any necessary step or task in life may be unpleasant. It may even require some level of exertion or discomfort to endure. But the feeling one has once it has been completed is undeniably satisfying.
And such a principle applies to both small matters (such as I have listed) and to large ones. Ask any college graduate whether or not they are glad they did what they just did over the last four years! Ask any successful entrepreneur whether or not he or she is glad that there was a time when they took a risk! Ask any inventor whether or not the struggle to produce a successful product, no matter how daunting, was worthwhile. Ask any couple celebrating a golden wedding anniversary whether or no they are glad they first tied the knot! The list goes on and on.
Now, as I look back over my life, I grant that not every moment was properly seized, not every goal was eventually achieved, and not every purpose was ultimately fulfilled. But in spite of this, I find that I am increasingly glad that I took the many steps I did take. I am happy that I took whatever risks I did as directed by the Lord, that I went wherever I went as directed by the Lord, and that I stayed with most of the important things that I felt led by the Lord to pursue until they were completed.
Indeed, what better epitaph can any person have than to look back over his or her life and be able to say, “I’m so glad I did that!”? Conversely, what worse epitaph can anyone have than to look back and be forced to say, “I sure wish I had done that!”?
Given all this, I would conclude this post by asking you what all you are so glad you did. And conversely, what all are you so sad you never did?
If you don’t like the answer(s) to either or both of these two questions, then why not get busy now and change them. I assure you… You’ll be so glad you did!